Top Green Cleaning Stocks to Watch

In today’s world, sustainability and profitability are no longer mutually exclusive. Investors are increasingly seeking out companies that don’t just deliver solid financial returns but also make a meaningful contribution to the environment. One of the fastest-growing sectors at this intersection is green cleaning technology — a booming industry focused on non-toxic, biodegradable, and eco-conscious cleaning products. With consumers shifting toward healthier lifestyles and governments tightening regulations around chemicals and waste, green cleaning is emerging as both a necessity and a financial opportunity.

Investing in green cleaning companies allows you to be part of a global transformation while tapping into a market projected to reach tens of billions in value over the coming years. From startups disrupting the industry with plant-based formulas to corporate giants reengineering their portfolios for sustainability, the landscape is filled with dynamic investment opportunities. Whether you’re a seasoned investor or just starting your ESG (Environmental, Social, Governance) portfolio, green cleaning stocks can offer both growth potential and ethical value.

In this comprehensive guide, we explore the top green cleaning companies leading the charge in sustainability, innovation, and market performance. We break down their business models, ESG credentials, competitive advantages, and financial outlooks. If you're looking to align your investments with environmental impact while positioning yourself for long-term growth, these are the green cleaning stocks you’ll want to watch closely.

1. Ecolab Inc.

Ecolab Inc. stands as one of the most influential global leaders in water, hygiene, and energy technologies and services. With operations spanning over 170 countries, the company plays a pivotal role in delivering comprehensive solutions that promote clean water, safe food, and healthy environments. Ecolab has made it its mission to help companies around the world achieve operational efficiency while also reducing their environmental footprint. The company's sustainability goals are ambitious, focusing not only on internal operations but also on driving environmental impact reductions across their customer base. Ecolab’s patented technologies, like the 3D TRASAR™ water management systems, exemplify its commitment to smart, sustainable innovation that also delivers cost-saving benefits to clients.

Financially, Ecolab has shown consistent performance, supported by a robust business model that incorporates both product and service-based revenue. Its strong emphasis on recurring revenue through long-term contracts and service relationships provides investors with a degree of stability uncommon in many other sectors. Over the past decade, Ecolab has managed to maintain a healthy balance sheet while investing heavily in research and development to stay ahead of sustainability trends. This commitment to innovation not only strengthens its competitive edge but also aligns with broader ESG (Environmental, Social, and Governance) investing criteria that many institutional investors now prioritize.

In addition to its core business, Ecolab is also active in corporate social responsibility (CSR) initiatives. The company regularly publishes detailed sustainability reports outlining its progress in areas like water conservation, waste management, and energy efficiency. Their transparent reporting and clear alignment with global sustainability frameworks like the United Nations Sustainable Development Goals (UN SDGs) make them a compelling choice for impact investors. Ecolab also collaborates with non-governmental organizations, academia, and other corporations to foster a broader dialogue on sustainable industrial practices.

For long-term investors looking to make an impact while achieving solid returns, Ecolab provides a balanced proposition. Its long history of financial prudence, paired with a forward-looking sustainability agenda, creates a rare blend of profitability and principle. With the global demand for environmentally responsible cleaning and sanitation solutions expected to grow, Ecolab is well-positioned to capture this momentum. As both consumers and regulators push for cleaner, greener business practices, companies like Ecolab that have made sustainability a core pillar of their strategy stand to benefit enormously.

2. Clorox Co.

Clorox Co. is a household name that has been at the forefront of cleaning product innovation for decades. Most consumers recognize Clorox for its bleach and disinfecting wipes, but the company has increasingly diversified its product offerings to include a range of eco-friendly alternatives. Over the past several years, Clorox has invested heavily in the development of its "Green Works" line, which features biodegradable ingredients, recyclable packaging, and products that meet strict environmental standards. The Green Works brand has garnered significant consumer trust and loyalty, making it a strategic asset in Clorox's sustainability portfolio.

The company’s environmental commitments are not limited to products. Clorox has publicly declared goals to achieve 100% renewable electricity in its operations and to significantly reduce its greenhouse gas emissions. The company has set Science-Based Targets (SBTi), aligning its climate strategies with the latest scientific consensus on what is necessary to avoid catastrophic climate change. These initiatives are more than just corporate posturing—they represent a fundamental shift in how the company views its role in the global economy and the environment. By incorporating lifecycle assessments into product development, Clorox ensures that sustainability is considered from production to post-consumer disposal.

Clorox's approach to investor relations also reflects its sustainable ethos. The company regularly updates shareholders on its ESG progress, offering detailed metrics that cover everything from water usage to diversity in leadership. This level of transparency has earned Clorox recognition in various sustainability indices, such as the Dow Jones Sustainability Index and CDP (formerly Carbon Disclosure Project). For investors, this means Clorox not only offers reliable dividends and financial stability but also meets the growing demand for socially responsible investment options.

From a financial standpoint, Clorox has managed to weather market volatility better than many peers, thanks to its diversified product lines and strong brand equity. The pandemic significantly boosted demand for cleaning products, but even as that surge normalizes, Clorox's investment in sustainable innovation is expected to drive long-term growth. Investors looking for a well-established company that combines brand power with a genuine commitment to environmental stewardship will find Clorox an appealing choice. As climate change continues to shape consumer behavior and regulatory landscapes, companies like Clorox are well-poised to lead the charge toward a greener economy.

3. Church & Dwight Co.

Church & Dwight is widely known for its Arm & Hammer brand, but the company encompasses a broader portfolio of cleaning, personal care, and household products that cater to consumers looking for effective and eco-friendly alternatives. Over the years, Church & Dwight has made a conscious effort to incorporate sustainability into its corporate strategy, focusing on both the environmental impact of its products and the sustainability of its supply chain. The company is committed to reducing its greenhouse gas emissions, water consumption, and overall energy usage, and has laid out a comprehensive roadmap to achieve these targets by 2030.

One of the hallmarks of Church & Dwight’s green strategy is its product innovation pipeline. The company continuously evaluates the environmental impact of its formulations and packaging materials. Its efforts have resulted in the creation of highly concentrated detergents, biodegradable ingredients, and recyclable packaging solutions. By doing so, the company is not only catering to an increasingly eco-conscious customer base but also reducing costs associated with production and logistics. This strategic alignment between consumer expectations and operational efficiency positions Church & Dwight as a strong contender in the green cleaning space.

Church & Dwight also places a strong emphasis on ethical sourcing and transparency. The company maintains rigorous standards for its suppliers and partners, ensuring that labor practices, environmental regulations, and quality benchmarks are upheld throughout its global supply chain. It publishes annual sustainability reports that provide investors and stakeholders with clear insights into the company's progress and future goals. By maintaining this level of openness and accountability, Church & Dwight enhances its reputation among ESG-focused investors.

From a market perspective, Church & Dwight has demonstrated consistent revenue growth, robust margins, and prudent financial management. Its focus on innovation, combined with a lean operating model, allows the company to adapt quickly to changes in consumer demand and market dynamics. For investors seeking exposure to the green cleaning industry without sacrificing financial performance, Church & Dwight offers an attractive blend of sustainability and profitability. As environmental concerns continue to influence purchasing behavior, companies like Church & Dwight that prioritize green innovation are likely to see long-term benefits.

4. Procter & Gamble Co.

Procter & Gamble, often referred to as P&G, is one of the world’s largest consumer goods companies, with a vast portfolio of brands that include household staples like Tide, Bounty, and Mr. Clean. In recent years, P&G has committed to embedding sustainability into every facet of its operations, from sourcing raw materials to manufacturing and product distribution. The company has launched a series of initiatives under its "Ambition 2030" program, which sets specific goals for reducing greenhouse gas emissions, achieving zero manufacturing waste, and using 100% renewable energy across its facilities.

P&G's efforts extend beyond environmental impact to include consumer education and behavioral change. Through marketing campaigns and product labeling, P&G encourages customers to adopt more sustainable habits, such as using cold water for laundry or recycling product packaging. These initiatives are designed to create a ripple effect that not only benefits the environment but also strengthens brand loyalty and consumer trust. By positioning itself as a sustainability leader in the consumer goods industry, P&G is building a competitive advantage that aligns with the values of modern consumers.

From an investor's standpoint, P&G represents a blue-chip stock with reliable dividends and a strong balance sheet. Its sustainability initiatives add another layer of attractiveness for ESG-focused investors. The company has received high marks from numerous ESG rating agencies, and its transparency in reporting progress makes it easier for investors to track performance on both financial and non-financial metrics. P&G’s robust R&D budget and global distribution network further reinforce its capacity to innovate and scale sustainable products quickly.

Moreover, P&G is actively working on developing next-generation materials and technologies that could revolutionize the green cleaning sector. These include waterless cleaning agents, bio-based surfactants, and reusable packaging models. Such innovations not only reduce the environmental footprint of cleaning products but also open new revenue streams and market opportunities. For investors interested in the intersection of large-scale impact and financial stability, Procter & Gamble is a stock worth watching closely as it continues to lead the transformation toward a greener economy.

5. Seventh Generation

Seventh Generation, a subsidiary of Unilever, has carved out a niche as a pioneer in sustainable cleaning products. Founded with the mission to inspire a consumer revolution that nurtures the health of the next seven generations, the brand offers a complete line of plant-based household cleaners, detergents, and personal care items. All of its products are made with bio-based ingredients and come in eco-conscious packaging that is either recyclable or made from recycled materials. Seventh Generation stands out not only for its environmentally friendly products but also for its activism around issues like climate justice and chemical transparency.

From an investment perspective, Unilever’s ownership of Seventh Generation gives investors a unique opportunity to support green innovation while benefiting from the stability of a multinational conglomerate. Unilever has integrated Seventh Generation's values into its broader corporate sustainability strategy, ensuring that the brand's growth aligns with long-term ESG goals. The brand's rapid expansion in North America and growing international presence are testaments to the rising demand for green alternatives in the consumer goods market.

Seventh Generation's commitment to corporate advocacy is also notable. The brand has actively lobbied for stricter chemical regulations and more robust climate policies. This positions the company as not just a provider of sustainable products, but as a thought leader and change agent within the industry. Investors aligned with activist investing principles will find Seventh Generation a compelling case, particularly as part of Unilever's diversified ESG-driven portfolio.

Unilever itself has been widely recognized for its sustainability efforts and is a fixture on global ESG indices. The combination of Seventh Generation’s green innovation with Unilever's financial and logistical backing creates a powerful synergy. For investors seeking exposure to the eco-cleaning sector with the assurance of corporate resilience and global reach, Seventh Generation (via Unilever) is an ideal choice to watch closely.

6. SC Johnson

SC Johnson, though a privately held company and not available on public stock exchanges, remains a major player in the green cleaning revolution. The company is known for brands such as Windex, Scrubbing Bubbles, and Method — the latter being one of the most sustainability-focused cleaning brands on the market today. SC Johnson has positioned itself as a leader in sustainability and innovation, making strategic acquisitions and reformulations to offer environmentally conscious alternatives to mainstream products. Though not directly investable, understanding SC Johnson's influence on the market helps investors anticipate broader trends and competitive shifts.

One of the company’s most commendable efforts is its transparency initiative. SC Johnson was among the first in the industry to voluntarily disclose all ingredients used in its products, including fragrance components, which are typically withheld by competitors. This level of openness has helped build a reputation of trust and accountability, two factors that resonate strongly with today’s ethical consumers. Moreover, the company has committed to ambitious goals like achieving zero landfill waste from its manufacturing sites and significantly reducing its carbon footprint, water usage, and plastic waste by 2030.

The acquisition of Method and Ecover brought SC Johnson into the spotlight for green cleaning. These brands are built around the concept of “design meets sustainability,” offering stylish, biodegradable, and cruelty-free products in packaging made from recycled ocean-bound plastic. By integrating these values into its core operations, SC Johnson is reshaping the narrative of what a household cleaning brand can be. The design-centric appeal also broadens the demographic, attracting younger, urban, and eco-conscious consumers who might otherwise avoid conventional cleaning products.

While retail investors can’t directly purchase shares of SC Johnson, institutional stakeholders, competitors, and even ETFs may study the company’s practices to gauge where the industry is headed. SC Johnson’s work in advancing sustainable chemistry and leading corporate partnerships around plastic reduction set a high bar for others. For investors, tracking the ripple effects of SC Johnson’s green initiatives can provide valuable insights into which publicly traded companies are positioning themselves as serious contenders in the environmentally conscious market.

7. Reckitt Benckiser Group PLC

Reckitt Benckiser Group, traded in the U.S. via OTC under the ticker RBGLY, is a British multinational consumer goods company best known for its disinfectant and cleaning brands like Lysol, Dettol, and Finish. The company has stepped up its sustainability commitments in recent years, focusing on reformulating products to be more biodegradable and packaging them in recyclable or reusable materials. Reckitt has been particularly active in making its disinfectant lines safer for households and the environment, aligning with global trends pushing for transparency and safety in cleaning products.

A cornerstone of Reckitt’s green transformation is its “People & Planet” sustainability initiative. This long-term vision includes ambitious targets such as net-zero carbon emissions by 2040, water stewardship in high-risk areas, and 100% recyclable packaging by 2025. The company also joined the Ellen MacArthur Foundation's circular economy commitment, pledging to reduce virgin plastic use and transition to a regenerative business model. These systemic changes impact how products are developed, distributed, and consumed, giving Reckitt a future-proof edge in a rapidly evolving industry.

Investors looking at Reckitt should note its unique global footprint and consumer penetration in both developed and emerging markets. This diverse revenue base provides resilience against regional economic shifts, while its ongoing investment in green innovation aligns it with ESG investing trends. The company’s consistent dividend payouts and efforts to deleverage make it financially attractive, especially for those seeking stability coupled with progressive environmental values.

Reckitt has also demonstrated a strong ability to pivot in response to global health events. Its cleaning brands saw massive growth during the COVID-19 pandemic, and the company is now leveraging that momentum to push its sustainability agenda. By using its increased visibility to advocate for responsible usage and environmental protection, Reckitt is shaping consumer behavior while reinforcing brand loyalty. For ESG-conscious investors who prioritize both global exposure and environmental progress, Reckitt Benckiser is a standout candidate.

8. The Honest Company, Inc.

Founded by actress Jessica Alba in 2011, The Honest Company went public in 2021 and quickly became a favorite among socially conscious investors. The brand emphasizes transparency, non-toxic formulations, and eco-friendly packaging in its line of personal care and household cleaning products. From plant-based baby wipes to biodegradable multi-surface sprays, The Honest Company taps into the growing demand for cleaner, safer, and greener consumer goods. With its millennial appeal and influencer-driven marketing, it stands out as one of the more culturally resonant green cleaning companies.

The Honest Company’s business model is built around Direct-to-Consumer (DTC) sales combined with strong retail partnerships, including Target, Amazon, and Costco. This omnichannel presence provides both reach and flexibility, crucial for scaling a brand focused on sustainability. Financially, the company has seen mixed results since its IPO, but its continued investment in product development, brand expansion, and customer experience shows a long-term growth strategy with sustainability at its core.

From an ESG perspective, The Honest Company publishes detailed sustainability reports and has pledged to improve its carbon footprint across its operations and supply chain. The company works with sustainability certification bodies and ensures that all products meet strict third-party verification standards. For investors, this adds a layer of credibility that is often missing in newer, rapidly growing consumer brands.

Despite being relatively young compared to legacy competitors, The Honest Company’s focus on innovation, digital engagement, and green values gives it strong growth potential. Investors with a higher risk tolerance who are interested in high-growth, mission-driven brands may find HNST an exciting opportunity. As consumers continue to shift toward values-driven purchases, companies like The Honest Company are poised to ride that wave — and reward those who believed early.

9. WD-40 Company

While WD-40 may not be the first name that comes to mind when thinking about green cleaning, the company has made significant efforts to improve the sustainability of its iconic multi-use product and broaden its environmental impact. Traditionally associated with mechanical maintenance, WD-40 has expanded its product lines into household cleaning, biodegradable degreasers, and other surface-care products. These new offerings are often marketed with lower VOCs (volatile organic compounds) and reduced environmental toxicity.

WD-40 Company has taken a methodical approach to sustainability, focusing on material safety, responsible sourcing, and waste reduction in its manufacturing. The company publishes regular Corporate Social Responsibility (CSR) reports that outline environmental benchmarks and goals, including reducing energy usage and transitioning to more eco-friendly packaging. While not as aggressive in green branding as others on this list, WD-40’s slow-and-steady model appeals to conservative investors who value long-term growth rooted in operational discipline.

One of the strengths of WD-40 Company is its strong brand loyalty and global reach. The iconic blue and yellow can is a fixture in homes and garages around the world, and its trusted performance provides a solid foundation from which to introduce newer, greener products. The company has also been financially resilient, showing consistent earnings and dividend growth over the years, even amid economic downturns.

For investors who want to balance environmental values with proven financial performance, WD-40 offers a compelling case. It demonstrates that even legacy companies with industrial roots can pivot toward sustainability without compromising profitability. As the company continues to expand its environmentally friendly product lines, it opens new avenues for growth and relevance in a changing marketplace.

10. Diversey Holdings, Ltd.

Diversey Holdings is a global provider of cleaning and hygiene solutions across sectors like healthcare, hospitality, and food service. The company’s mission is closely tied to sustainability — offering solutions that minimize environmental impact while maintaining the highest standards of hygiene and safety. Diversey’s products are widely used in hospitals, hotels, restaurants, and public spaces, making the company an integral part of global efforts to maintain clean and safe environments.

Diversey is committed to reducing the carbon intensity of its products and operations. The company’s sustainability roadmap includes goals such as reducing water usage, improving energy efficiency, and increasing the recyclability of product packaging. In recent years, Diversey has invested heavily in green chemistry, developing solutions that are free from harsh chemicals and toxic residues. These innovations are particularly important in sensitive environments like healthcare, where safety and sustainability must go hand-in-hand.

Financially, Diversey offers an attractive growth story. It has a strong global footprint and a broad customer base, and it benefits from recurring revenue through long-term service contracts. Although it faces competition from larger players like Ecolab, Diversey distinguishes itself through its focus on specialized markets and sustainability-led innovation. The company has also received recognition in ESG circles for its transparent reporting and proactive environmental initiatives.

Investors looking to capitalize on the rising demand for institutional green cleaning solutions should keep an eye on Diversey. The company is well-positioned to benefit from stricter hygiene regulations and increasing pressure on businesses to adopt environmentally friendly practices. As sustainability becomes a key purchasing criterion across industries, Diversey’s commitment to eco-innovation gives it a distinct competitive advantage.

Investing in Green Cleaning Technologies: How to Make Money from 'Green' Business in the USA

The green cleaning industry presents a lucrative opportunity for investors seeking to align their portfolios with environmental values. As consumer awareness and regulatory pressures increase, companies that prioritize sustainability are likely to experience growth and profitability.

Market Trends Driving Growth: Consumer Demand: There's a growing preference for eco-friendly products, leading companies to innovate and offer green alternatives. Regulatory Support: Government policies and incentives are encouraging businesses to adopt sustainable practices, benefiting companies already aligned with these goals. Corporate Responsibility: Companies are recognizing the importance of environmental stewardship, leading to increased investment in sustainable operations and products.

Investment Strategies: Diversification: Investing in a mix of established companies and emerging players in the green cleaning sector can balance risk and reward.ESG Funds: Environmental, Social, and Governance (ESG) funds often include companies committed tosustainability, providing a curated investment option.Direct Stock Investment: Investors can directly purchase stocks of companies leading in green cleaning technologies to capitalize on industry growth.

By focusing on companies that prioritize sustainability and innovation in the cleaning industry, investors can contribute to environmental progress while potentially achieving financial gains. As the green cleaning sector continues to evolve, staying informed about market trends and company initiatives will be key to successful investment.